hello

LGIAsuper


App design

Problem


Creating an app that is valuable to our members.

The frequency of engagement with superannuation is different depending on our circumstances. Typically the closer you are to retirement the more engaged you are with your super. To create a valuable app we need to ask our customers what features they would want in the app.

Early concept


This was an early concept before we got any user feedback. It was a collection of features based on what the business perceived the user would want out of the existing web functionality. I delibrately designed it with a bottom navigation because I wanted user feedback on the top 3 features. Lesson: Just build an interactive prototype to get feedback from users as early as possible.

Approach


I held design meetings for stakeholders (such as marketing and compliance) to gather as much feedback as early as possible

The ultimate goal of the design is to increase sign ups, whilst keeping our current engaged members happy (not too many changes).

I did research on:

Landing page best practices

  • I've always found goodui.org a valuable resource. It's easy to digest and can apply simple concepts that haave great impact.
  • I looked at a few landing page examples. I found that by showing evidence of how other websites incorported these into their design and also where they failed to use these principles to help guide the design.

Result


This was an early concept before we got any user feedback. It was a collection of features based on what the business perceived the user would want out of the existing web functionality. I delibrately designed it with a bottom navigation because I wanted user feedback on the top 3 features. Lesson: Just build an interactive prototype to get feedback from users as early as possible.

Summary


I believe by combining user research, research about superannuation and landing page best practices the design lended itself to be more trustworthy and credible. There was great feedback about the addition of testimonials, graphs, videos and to show our community side with partners section. Despite this design not getting released due to various reasons unrelated to the design itself, I feel it was a step in the right direction towards Public offer.

The next step would be to validate the hypotheses above by conducting usability testing.